EcoLawns Unlimited, is a full-service landscaping provider serving the greater Asheville, NC area.
They offer a variety of services, from lawn maintenance to new landscape installations and everything in between. One of their main goals is to stand up for the environment by reducing their carbon footprint as a landscaping company, to create positive change for our planet and the people in it.
ABOUT THE PROJECT:
The main objective of this project was to create a brand and campaign that stands out in a sea of other landscape companies around Asheville, NC, and the surrounding area. But also, and most importantly, show EcoLawns Unlimited is a leader in the community when it comes to having eco-friendly options for those that want them as well as lowering EcoLawns Unlimited’s carbon footprint and creating a positive change for the community and the people in it.
Not only was a logo created, but I also created a simple“grassroots” (pun intended) campaign that could be used
to advertise this new service. This grassroots campaign consists of:
Facebook business page.
A flyer that advertises them as a business with contact info and services
A flyer that advertises a special for the upcoming spring season when people are starting to think about their yards again. Both are to be printed on recycled paper.
Speaking of yards, I designed a yard sign that advertises a few services and contact information.
To increase brand recognition I also created a polo shirt and hat. The polo shirt is geared more towards the representatives who do quotes. Polos will be made from 100% recycled content.
I have also designed business cards for these representatives to hand out after quotes. Printed on 110% recycled cotton.
For future advertising, I created a billboard to increase visibility for the brand when they are able to afford to do so. All of these things not only show EcoLawns Unlimited’s capabilities but also that they are eco-friendly.
